Your style of writing copy for catalogs will largely depend on your users. In general, regardless of the domain, it is imperative to know your target audience. This is probably the most essential tip to take into consideration. If the description meets the needs of the buyer, they can instantly add it to their shopping list. With Flipsnack’s shopping list feature, you can activate an overlay that, once clicked, will display all the details about the item. You only have so much space, but these item descriptions need to be noticeable, but not take up too much space. With a digital catalog, that might be kind of hard to do. Mention that you can drive to your next adventure.ĭon’t mention the iPad’s specs. Health, in this case, would be a selling point. Instead of writing that the shoes have a particular type of foam, mention the benefit of taking long walks. However, the rule applies to any product. Of course, this example might not be the most suitable, since most people know about the console, and it is in short supply, so people are desperate to buy it. The first image “speaks” more to the audience. The first picture describes the benefits, while the second one lists the specs. Another advantage is that you will be able to play with your friends. One benefit is that you will have access to the most recent games that might not be available on the previous console generation.
It is much more important to mention the benefits the PS5 brings. It might as well be a different language. That is great, but if you aren’t tech-savvy, the specifications might not mean anything. You have a list of its features, such as the hard drive, processor, graphics card, and so on. Let’s say that you are interested in buying the new PS5. How can it help you in a way that a different product can’t? What do you think about when you buy something?Ĭhances are you think about the benefits the new product offers. They want to know how the product you are selling will benefit them, and your catalog copy should highlight that. They are interested in what’s in it for them. When it comes to buying a product, people are selfish. Let’s take a closer look at them in more detail.
Write, edit, and proofread with online tools.Sure, catalog copy is different than a blog article copy, or a landing page one, but the following guide can help you regardless of the medium you write for. Just like any other form of copywriting, catalog copywriting comes with a specific set of rules.
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